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Reflecting on 2024: The Launch of URBNYTE and Unlocking the Flywheel of Active Transportation



Active transportation formation
Active transportation formation

As 2024 wraps up, we're filled with gratitude and excitement for what lies ahead. This year has been a pivotal chapter in our journey—a time of discovery, transformation, and bold action. What began with LockStop as a solution to secure bikes has evolved into something much larger: a vision to inspire a sustainable, connected world.


Today, we’re proud to announce the launch of URBNYTE, our new solution dedicated to reshaping active transportation, empowering cities with smarter data, and driving meaningful change.


From LockStop to URBNYTE: Building the Flywheel

When we first introduced LockStop, our goal was simple: a secure, convenient way to lock your bike. But as we dug deeper, we uncovered a bigger opportunity—one that goes beyond just preventing bike theft.


Every day, Americans take 1 billion car trips, with half being less than 2 miles. That’s 500 million opportunities to ride a bike instead of driving. But to make that shift, riders need confidence, convenience, and a clear incentive to choose two wheels over four.

This is where the Flywheel Effect comes in. At URBNYTE, we’ve designed a system where every piece works together to amplify its impact:

  1. The LockStop Device:

     At the core of the flywheel is the LockStop device, which transforms existing bike racks into secure, smart parking stations. Riders no longer need to carry their own locks, and they gain peace of mind knowing their bikes are safe.

  2. User Engagement:

     LockStop isn’t just a parking solution—it’s a gateway. By using the app to unlock their bikes, riders connect digitally, providing the foundation for deeper engagement and insights.

  3. Data Collection:

     The device passively collects key data points, from rider demographics and trip patterns to environmental metrics like air quality. This data empowers cities to make informed decisions about infrastructure and sustainability initiatives.

  4. Active Transportation Adoption:

     With secure parking and seamless integration, more riders choose bikes over cars for short trips. This shift reduces emissions, eases urban congestion, and fosters healthier communities.

  5. City and Community Impact:

     As adoption grows, cities gain actionable insights to build better bike networks, attract funding, and drive further adoption—fueling the flywheel.

The result? A self-reinforcing cycle that creates value for riders, cities, and the planet.

Why URBNYTE?

The launch of URBNYTE represents the next phase of our evolution. It’s a brand built on the belief that small, meaningful actions can drive big change. With URBNYTE, we’re expanding our focus beyond bike security to address the broader challenges of urban mobility and sustainability.

How LockStop Fits In

LockStop remains at the heart of URBNYTE, but its role has grown. What started as a tool to prevent bike theft is now a key enabler of our Flywheel Effect. It’s the device that bridges the gap between riders and cities, creating a seamless experience for users while generating critical data to guide future development.

With LockStop in the URBNYTE portfolio, we’re not just solving bike theft—we’re transforming how cities and riders connect.

Our Mission, Vision, and Values

At URBNYTE, we’re driven by a simple yet powerful mission:

Mission

To inspire a sustainable, connected world by transforming active transportation with smarter data and solutions.

Vision

A world where active transportation is the easy, obvious choice, supported by innovative infrastructure and accessible to everyone.

Values

  • Innovation: We tackle challenges with creativity and forward-thinking solutions.

  • Sustainability: Every decision we make is rooted in reducing emissions and promoting greener cities.

  • Partnership: Collaboration is key—we work with cities, riders, and communities to create lasting impact.

  • Empowerment: We believe in equipping cities and individuals with the tools to succeed.

Looking Ahead to 2025

The Flywheel is in motion, but we’re just getting started. Here’s what we’re focused on as we step into 2025:

  1. Scaling LockStop: Deploying more devices to drive adoption and expand our data collection capabilities.

  2. Empowering Cities: Providing actionable insights that help cities secure funding, plan smarter, and invest in active transportation networks.

  3. Fostering Community: Building a movement of riders, advocates, and changemakers who share our vision for a sustainable future.

Join the Movement

URBNYTE isn’t just a rebrand—it’s a bold step forward in creating a world where active transportation is accessible, sustainable, and impactful.

Whether you’re a rider looking for a smarter way to travel, a city planner seeking data-driven solutions, or a partner ready to make an impact, we’d love to hear from you. Together, we can keep the Flywheel spinning—and build a brighter future for all.Let’s ride. 🚲🌍

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